Global Reporting views communication as a part in achieving development goals and fighting poverty. Correctly used, communication is a vital tool to strengthen democracy and increase the respect for human rights. By letting more people participate and by strengthening the information between all stakeholders the development process will be improved.

For information and communication to be a force and a vital asset in a project it is necessary to set realistic goals and evaluate the results constantly. Thus, increased flexibility and information sharing is important. Still, it is through a well-defined planning process, in which models such as action plans, target groups, expected outputs etc. are pinpointed, that the communication activities will obtain results and lead to improvements. Since 1996 Global Reporting has been working with communication and development.

For us communication is a tool to;

• Improve the information and better visualize each activity that takes place for a wider audience.
• Increase general awareness on global issues.